Pukka-j has created a new and innovative way for pregnant women to be able to access and share digital pictures and video from their ultrasound scans.

Recently, the company carried out a pilot run of the software and found the reactions from those involved in the trial to be extremely positive, with one mother-to-be commenting, “MeetmiBaby was so easy to use and the pictures are great quality; it makes it so much simpler to share with family and friends.”   

The new service, which is being marketed under the brand “MeetmiBaby™, has been developed in response to a request from an NHS Trust to help them streamline their procedure for supplying pregnant women with pictures of their baby scans.   Pukka-j ,by supplying an e-commerce solution, removes the need for the hospital to deal with direct payments, as a selection of images after the diagnostic scan are sent direct from the modality to a MeetmiBaby picture processing service, which resides in the Trust’s IT environment.  The images are uploaded to a secure ‘cloud’, where parents-to-be are able to find their baby scans via a unique identification code and preview their gallery to select which ones they would like to buy.

The pictures and video are delivered in a variety of ways to make life as simple as possible for users.   After purchase they can be downloaded directly from the website, and the purchaser also receives a personalised email with their chosen baby scan products attached.   

Initial results have shown the baby products to be available for purchase within minutes of the scan and because they are digital, they can be copied and shared with grandparents and friends via social networking or email or print.   The emails to mothers-to-be are an easy way for them to access their purchases from any device they have available, on which they can receive emails; smart phones, tablets and PCs.   Access to download the baby scans from the internet provides great flexibility in delivery of the product.

Another mother-to-be taking part in the trial responded enthusiastically with the comment, “Taking a good photo of a baby scan is really difficult!  MeetmiBaby was so easy to use and the pictures are great quality.   Being able to print my baby scan was such a bonus; it made sharing our wonderful news with my loved ones so much easier by giving them one of my special pictures to keep forever.”

Pukka-j is working with the NHS to develop innovative maternity social imaging services for their mothers-to-be.